Trang ChínhPublicationsTrợ giúpTìm kiếmĐăng kýĐăng Nhập

Share | 
 

 Marketing insight from A to Z_Philip Kotler

Xem chủ đề cũ hơn Xem chủ đề mới hơn Go down 
Tác giảThông điệp
steve.bui
Admin
avatar

Tổng số bài gửi : 201
Điểm tích cực : 590
Được cảm ơn : 8
Join date : 22/07/2009

Bài gửiTiêu đề: Marketing insight from A to Z_Philip Kotler   15/10/2009, 6:58 pm

Marketing insight from A to Z
Philip Kotler




“The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of
our blocking and tackling at just the right time . . . and as all great marketers
know: ‘timing is everything.’”
—Watts Wacker
Founder and CEO, FirstMatter
Author, The Deviant Advantage: How Fringe
Ideas Create Mass Markets



“Wide-ranging, readable, pithy, and right on target, these insights not only
are a great refresher for marketing managers but should be required reading
for all nonmarketing executives.”
—Christopher Lovelock
Adjunct Professor, Yale School of Management
Author, Services Marketing



“Kotler tackles the formidable challenge of explaining the entire world of
marketing in a single book, and, remarkably, pulls it off. This book is a chance
for you to rummage through the marketing toolbox, with Kotler looking over
your shoulder telling you how to use each tool. Useful for both pros and
those just starting out.”
—Sam Hill
Author, Sixty Trends in Sixty Minutes



“This storehouse of marketing wisdom is an effective antidote for those who
have lost sight of the basics, and a valuable road map for those seeking a mar-
keting mind-set.”
—George Day
Geoffrey T. Boisi Professor of Marketing,
Wharton School of Business



“Here is anything and everything you need to know about where marketing
stands today and where it’s going tomorrow. You can plunge into this tour de
force at any point from A to Z and always come up with remarkable insights
and guidance. Whatever your position in the business world, there is invalu-
able wisdom on every page.”
—Stan Rapp
Coauthor, MaxiMarketing and
Max-e-Marketing in the Net Future



“A nourishing buffet of marketing wisdom. This is a book to which you will
return many times after the initial reading.”
—Leonard Berry
Distinguished Professor of Marketing,
Texas A&M University
Author, Discovering the Soul of Service


Download sách fiên bản English tại đây: Marketing insight from A to Z
Về Đầu Trang Go down
Xem lý lịch thành viên http://nghenhansu.forumvi.net
 
Marketing insight from A to Z_Philip Kotler
Xem chủ đề cũ hơn Xem chủ đề mới hơn Về Đầu Trang 
Trang 1 trong tổng số 1 trang

Permissions in this forum:Bạn không có quyền trả lời bài viết
Nghenhansu.forumvi.net :: Làm chủ bản thân :: Ebook-
Chuyển đến